The Shutter Stutter
Hello everyone! Well, it has been a while since we have discussed an actual Pinch project on our blog and this month we want to break the cycle! When it comes to designing for certain markets, there are certain symbols that are synonymous with that area of focus. For example, if you have a photography company, one might gravitate to using cameras and lens in the designs. Although its nothing wrong with following the trend, it will be hard to stand out from the crowd. You want to show that your company isn't cookie cutter. How can this be achieved? We will show you!
Last year, we worked on a logo design for Anova Images, a local photography company. At first we were nervous that our client wanted to use some symbols that were linked to their niche. Just the sheer though of being placed in a the "camera corner" was daunting. Much to our surprise, the client wanted a clear, element free, text-based design. Although there is still a large amount of photography companies that would be scared of this route, many are switching over to the clean minimalist look. Mainly, owners fear that their target audience won't know what their company handles without some identifying features. Although that is true to some degree, the key is to be intentional with your branding and marketing. It can be done. With Anova Images, the name lends itself to the market it services so it was easier to leave out the cliche elements. Both Pinch and the client were thoroughly pleased with how the final logo came out.
Earlier this year, we got the opportunity to design for yet another photography company based in New York. However, this was a little different. This client did want to include some aspects of the camera. Fear set in. How do you add cliche elements but create a design that will stand out from hundreds of designs in the same field? CREATIVITY! The name of this photography company is Nubian Eyezz Photography. I knew they wanted an african element and there just had to be a way to combine the two in a thoughtful and artistic way. We decided to fuse the camera shutter with the african eye element, almost like the photo was being captured with the eye alone. We were amazed by how well they worked together. Using a cliche element can be reinvented in a fresh new way!
So, you see - One niche but two different outcomes. You do not have to be plain or have every element option included in your design in order for your target audience to get the picture. The key is to be intentional and creative and to avoid the stereotypical basket. We look forward to working with multiple companies in the same niche just to see how creative we can be. The sky is truly the limit!