What's Your [FILE] Type?

Wow! We are at the end of the first month in 2018 already! We have a feeling that this year will fly by just like 2017 did for us. This month, we want to discuss something that we are sure that many clients, and people in general, have questioned.  Let’s set the scene. You go to a Design Company (we hope Pinch Design Co. lol) and they create a beautiful new logo for your juice pressing business. They send you all of your final files and now what?  You see all the different types but you don’t really know what they are for and how you should use them when promoting your business. We are going to solve this mystery for you! In this post, we will highlight the most common files that designers send to clients and how they are to be used! We will wait while you grab a pen and a piece of paper….


Vector File Types

Vector files can be scaled to any size without any loss of quality. This is because it’s built up from mathematically precise points. These are our favorite to use because they look clean on all platforms. Vector files are commonly used for anything professionally printed or if another designer has to edit your design.


Definition:  a file format that provides an electronic image of text or text and graphics that looks like a printed document and can be viewed, printed, and electronically transmitted.

use: Great for printing invites, brochures and business cards.

This file can be universally viewed on any computer with Adobe Acrobat (or another PDF viewer).

 .AI File

Definition:  The .ai filename extension is used by Adobe Illustrator. 

use: for editing your design file.

The AI file is the original, editable, working file used to create your design. In the event you cannot get ahold of the original designer, this can be provided to another designer for the edits.


Definition:  An EPS file is a graphics file saved in the Encapsulated PostScript (EPS) file format. ... EPS files are typically used to save artwork, such as logos and drawings, and as a standard means for transferring image data between different operating systems. 

use: for editing your design file.

Occasionally EPS files may be requested by print companies who are using older technology.

Raster File Types

Small squares called “pixels” make up raster files. With this file type, increasing the size isn’t best because the file can become blurry or pixelated. Raster files are best used on webpages or social media sites.


Definition:  a format for compressing image files.

use:You can use jpeg files on all social media platforms ie Instagram and Facebook. 

Jpegs are most commonly seen online. Jpeg offers very good compression without overly degrading the image, meaning the image is very small in file size which allows it to load quickly. 


Definition:  a raster graphics file format that supports lossless data compression. 

use: as a photo watermark or t-shirt print. The transparent background eliminates white box on shirt printing

The most important feature of an PNG is the transparent background. This allows for the logo or text to be layered on another image.

If you are going to brand your company and showcase that beautiful logo, it is very important that you know when and where to use your files. As long as your designer is providing these file formats, you are ready to plaster that beauty on any site, business card, t-shirt etc.! 

*Definitions referenced above are from Google Dictionary 

Peace from Pinch

Chardee ScottComment