See, perfect harmony can be achieved and the key was to compromise!
We are back with another goodie from the Pinch Pantry! This month, we will be discussing the merging of client and designer ideas! As designers, we possess unique gifts that separate us from the competition. Thus, clients seek us out because they like our design style and want us to create their vision. However, is there a such thing as a the perfect merger of ideas and if so, how is it achieved? After the initial inquiry, everything seems great but what if a design problem arises after the very first draft? Here, let us set the scene:
You and your client have already had a consultation and you have begun work on the project. They receive their first draft and it's not what they envisioned. When reading their response, you realize that their vision doesn't line up with your personal design style. What do you do?
To be transparent, Pinch has been in this situation. You can send questionnaires and chat on the phone about their vision. However, none of that matters until they see a digital representation of their idea. Do you remember that old saying, "the customer is always right?" Well, that doesn't work here. Both client and designer should be happy with the final design. The million dollar question is HOW? How do you achieve the the perfect balance between your design style and the clients vision? Pinch used the 3 C's to to solve the problem:
Communicate, Create & Compromise
Effective communication is very important. Designers, clients aren't privy to our cool, hip design lingo. Breaking down the reason why the 3 fonts they have chosen will not work together will have to be accomplished using terminology to which they can relate. Clients, I know it might be hard to articulate the vision you see so clearly in you mind but designers don't moonlight as psychics on the weekend, or do they? Nonetheless, you must do your best to give a clear idea of what your are looking for in the drafts to follow.
Once thorough communication has taken place, it's time to create! Pinch finds it helpful to create the client's vision to their exact specifications and then to create our own version so that the client can compare side by side. This helps to narrow down their must-haves and to further solidify why certain things just won't be appropriate for their project.
In the end, you both have to compromise. Both designer and client will loose some of their desires for the greater good of the design. Clients, your designer as this is their area of expertise. Designers, be patient with your clients. This is their baby that they have been nurturing. They have chosen you to take care of it and it's normal for them to be protective of it. Either you can have a great debate or a great design, which would you choose?
Keeping the the 3 C's in mind will help both designer and client to move through design process more seamlessly. Leaving both satisfied with the merger!
-Peace from Pinch